I’ve just read a post claiming cover letters aren’t read. The writer tested it by attaching blank letters and still received the standard acknowledgment. His conclusion was that cover letters don’t matter. Mine is very different.

Cover letters ARE read!

Recruiters and hiring managers simply have better things to do than email you to say you forgot to attach one. In his case the attachment was there, it just happened to be empty.

Your CV shows WHAT you’ve done. Your cover letter tells them WHY you want the role, what you can bring, and why they should pay attention to you.

If you want your cover letter to work for you, focus on the basics:

➤ Address it to a real person. If their name isn’t on the advert, find it.
➤ Tailor it. One generic letter sent everywhere does more harm than good.
➤ Keep it to one page. For governance and executive roles, extend only if leaving key information out would weaken your case.
➤ Write as you speak. Be professional, warm and human.
➤ Include your phone number and email. Make it easy for them to contact you.

A thoughtful letter sets the tone for how you show up. It tells them you pay attention, you’re prepared and you actually care about the opportunity. Those qualities stand out more than people realise. If you’re going to apply, do it properly as it’s one of the simplest ways to lift yourself above the pack.

Although a strong, well-written cover letter won’t necessarily guarantee you the job, it absolutely strengthens your chances, and in a tight market, every advantage counts.